6 Essential Steps to Prepare Your Wedding Business for a Successful (and Busy!) Wedding Season

Ah, wedding season! If you’re in the wedding business, there may be a bit more than just love in the air… namely: stress.

As wonderful as it is to help couples make their special day perfect, it can be a complicated and time-consuming process. As a former wedding planner turned business manager, I’ve helped my clients ensure that every wedding season is as profitable and stress-free as possible.

If you’re gearing up for wedding season, these are the 6 essential steps to setting your wedding business up for success.

1. Review Your Marketing Strategy

Your wedding business likely already has a solid marketing plan, but as technology and trends change every day, it’s important to review your marketing strategy and make necessary changes. 

Here are some aspects to consider:

• Is your website updated, clearly displaying your recent portfolio? Like anything else, wedding trends come and go. This means it’s most important that your website is geared towards what clients are interested in right now. 
• Social media is a great way to show off your work and connect with customers. Make sure you’re maximizing the potential of every social media platform to increase your wedding business’ reach. It’s not enough to post a few times a month on Facebook alone.
• If you’re not getting enough exposure, consider investing in paid advertising campaigns. This could be through social media websites or search engines. You can also partner with other wedding vendors as a “package deal” to attract customers.

2. Review Contracts and Pricing

Though your wedding business may be the best in town, money is on the forefront of the majority of your customer’s minds. For this reason, reviewing your contracts and pricing before wedding season begins is crucial. 

Your contracts and pricing should be reviewed and revised every year. This ensures that they are up-to-date and reflect the needs of both you and your clients. This is especially important if your wedding business has changed the scope of its offerings, or there are other wedding professionals in your area. Your prices should be competitive.

Though your prices should reflect the scope of your work, there’s nothing wrong with offering an enticing discount. Perhaps you offer discounts for clients that book multiple services with you. Or, reduced costs for clients that book your wedding business during slow seasons.

3. Streamline Your Workflow

When wedding season rolls around, you’ll be busy bouncing from one wedding to the next, making it essential that you’re as efficient as possible. 

To streamline your workflow, think about previous wedding seasons to find weak points. For example, if your calendar is complex, try implementing a project management software. If you struggle to meet deadlines due to your workload, consider hiring additional staff members.

4. Train Your Team

If you work with a team of employees, it is essential that they’re well-prepared for the busy wedding season. Whether they’re new hires or seasoned wedding professionals, every employee can benefit from additional training and knowledge checks. 

Make sure your team knows exactly what you expect from them during each event. From conduct, to procedures, to emergency protocols, your team should know your processes fluently.

5. Update Your Inventory

As a wedding business owner, you’ll need to have a well-stocked inventory with a wide range of items. Depending on your services, this could include anything from decor, floral vessels, taper holders, linens—you name it!

Before the wedding season is in full swing, take time to manage and stock your inventory. Order any necessary supplies. Always make sure to order extra items well in advance to prevent any mishaps.

6. Always Prioritize Self-Care

For those of us in the wedding industry, the happiness of our customers often comes before our own. As wonderful as it is to give your clients the wedding day of their dreams, it shouldn’t come at the cost of your mental health.

It’s essential to take care of yourself to avoid burnout. Don’t be afraid to make time for yourself. Take breaks to rest or enjoy your hobbies. When pressure is unavoidable, practice stress-reducing techniques like journaling or stretching.

If these steps were helpful to you, share this post on Pinterest or your favorite social channel!