Creating systems and organization for all Wedding Creatives.
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To many, the words “Black Friday” evokes images of suburban shoppers rushing around department stores and fighting over the last, discounted television—but Black Friday isn’t all about retail.
In fact, many wedding professionals have used this shopping holiday as a tool in their wedding marketing strategy, helping attract new clients and bolster their profits.
Though offering steep discounts that are synonymous with Black Friday shopping can be detrimental to your business, there are ways to leverage this holiday without hurting yourself or clientele. Here’s some of my favorite ways to do Black Friday sales for wedding pros.
Black Friday is synonymous with discounts and deals, which means your customers will expect them from you—if, of course, you plan to partake in the holiday. Offering special Black Friday discounts on your services, packages, or products can be a powerful way to catch the eye of budget-conscious couples.
Here’s how to do it effectively:
With these three ideas in effect, you’ll be running Black Friday sales like a true wedding pro!
Gift certificates make fantastic gifts—after all, it’s in the name—and they’re even more enticing when they come with a Black Friday twist. Suggest creating Black Friday-specific gift certificates that couples can purchase and redeem for your services in the coming year, or consider marketing them to the parents and families of couples.
It’s a win-win situation, as the couple or purchaser receives a good deal and you secure a future business.
Gift certificates are most effective when they have customizable options and redemption flexibility. Offer different denominations and price ranges, and allow couples to personalize the gift certificates with their own messages or designs for that extra personal touch. Additionally, ensure the certificates are easy to redeem and have a reasonable expiration date, giving couples the flexibility to use them when they need your services.
Black Friday isn’t just about discounts; it’s also about engaging with potential clients through content.
Here’s how to utilize content marketing effectively:
As we delve into the strategies for a successful Black Friday in the wedding industry, remember that while this shopping holiday is often associated with retail, it can also be a valuable tool for wedding professionals like you. By offering carefully crafted Black Friday discounts and promotions, creating enticing Black Friday-specific gift certificates, and engaging potential clients through content marketing, you can make the most of this opportunity to attract budget-conscious couples. If you’d like to explore more ways to enhance your wedding business or discuss your unique needs, feel free to reach out. Let’s chat and see how we can take your wedding business to the next level together!